When real estate markets transition from seller's to buyer's markets, agents tend to put a lot more money and work into selling listings. However, I believe that employing strong marketing techniques is just smart business, regardless. In seller's markets, good marketing can bring higher prices and, in buyer's markets, it could mean the difference between sold or expired. Good marketing might not sell your house, but it will make the phone ring. Because if buyers don't call, you won't sell.